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      <image:title>Blog - Where to thrift in Japan? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Tipping in Japan? Yes or No - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Is the JR Pass worth It? A comprehensive guide for travellers in Japan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What NOT to wear in Japan - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Discover authentic Japanese fashion: Your ultimate guide on where to buy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - NIGO: From Harajuku to Global Icon - A Style Revolution - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to take care of cotton garments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear</image:title>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Tomoaki Nagao aka Nigo</image:title>
      <image:caption>Probably the most prominent Japanese streetwear designer and the founder of brands like A Bathing Ape (BAPE) and Human Made. NIGO’s innovative designs and collaborations have had a profound impact on the streetwear scene, both in Japan and globally. If you don’t know who NIGO is, our next article will go in depth to discuss his style and personality.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Hiroshi Fujiwara</image:title>
      <image:caption>Also known as the "Godfather of Harajuku,". However, not notoriously known unless you are a streetwear enthusiast, to those that know; Hiroshi is a legendary streetwear designer, DJ, and producer. Hiroshi’s brand, Fragment Design, and collaborations with major brands like Nike, Louis Vuitton, and Converse have solidified Hiroshi’s status as a trendsetter in the streetwear world.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Jun Takahashi</image:title>
      <image:caption>Another designer that might not be a household name to those without a deep understanding. Jun is the founder and designer of UNDERCOVER, Jun is celebrated for his avant-garde and punk-inspired streetwear collections. Jun’s designs challenge traditional norms and push the boundaries of street fashion.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Yohji Yamamoto</image:title>
      <image:caption>While not exclusively a streetwear designer, Yohji’s avant-garde and deconstructed designs have heavily influenced the Japanese streetwear movement. Yohji’s label, Y-3 (a collaboration with adidas), brings high fashion and sportswear together in a unique and influential way. Probably the most widely known to all audiences, Yohji’s Y-3 label can be purchased almost anywhere.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Takashi Murakami</image:title>
      <image:caption>Although primarily known as a contemporary artist, Takashi’s colourful and pop-inspired artwork has been featured in numerous streetwear collaborations. Takashi’s collaborations with Louis Vuitton and other brands have contributed to the fusion of high fashion and street culture. Most generally known for the Murakami flower.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Tetsu Nishiyama aka Verdy</image:title>
      <image:caption>Widely known as Verdy, Tetsu is a Japanese street artist and designer. Tetsu’s brand, Wasted Youth, and collaborations with various streetwear labels have gained popularity for their bold graphics and youth-centric designs.</image:caption>
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      <image:title>Blog - The founding fathers of Japanese streetwear - Pharrell Williams aka Pharrell</image:title>
      <image:caption>‘Skateboard P’ is non-arguably, the most famous and well known on this list. While not Japanese, Pharrell has played a significant role in promoting Japanese streetwear culture globally. Pharrell’s collaborations with BAPE and the Human Made brand have helped introduce Japanese streetwear to a broader international audience. Widely recognised as one of NIGO’s best friends, his connection to Japanese culture runs deep.</image:caption>
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      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1708492773505-D3LO9WLYUW6VJE6A129D/lantern+square.png</image:loc>
      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1708492784026-R53VYMGLC2E6K338R0LE/oni+mask+final.png</image:loc>
      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1708492783173-ARREGVELXAJUD1PJ5449/samurai+mask+final.png</image:loc>
      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1708492780340-3WF0UXDHC7ZN2BYUUDCL/baseball+shirt+final.png</image:loc>
      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1708492773898-PGZ5DE4GVIF0FV1CEHAC/tshirt+final.png</image:loc>
      <image:title>SHOP - Akihabara Season</image:title>
    </image:image>
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  <url>
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    <priority>0.5</priority>
    <lastmod>2025-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/f4a3a359-4cd8-4def-bb5f-68cf668b2f52/FUIMU_TSHIRT_CREAM.png</image:loc>
      <image:title>SHOP - Shibuya Season Beige</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1776b254-eb96-4bed-80e8-bb6c6be677a0/FUIMU_MOD_CREAM_TSHIRT.png</image:loc>
      <image:title>SHOP - Shibuya Season Beige</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/27e0a8e7-0c10-41af-ac91-d3ec44101fb2/FUIMU_MOD_CREAM_TSHIRT_SIDE.png</image:loc>
      <image:title>SHOP - Shibuya Season Beige</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/08c157f0-166f-4168-9989-06a5da525e4a/FUIMU_MOD_CREAM_TSHIRT_BACK.png</image:loc>
      <image:title>SHOP - Shibuya Season Beige</image:title>
    </image:image>
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  <url>
    <loc>https://fuimu.com.au/shop/p/shibuya-black</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/1c69dc4d-f682-4cf0-9ed0-52afccdf2bbf/FUIMU_TSHIRT_BLACK.png</image:loc>
      <image:title>SHOP - Shibuya Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/d23fa968-26ef-4080-9ee3-17e7170ac970/FUIMU_MOD_BLACK_TSHIRT.png</image:loc>
      <image:title>SHOP - Shibuya Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/a83c5ef5-f918-43b6-823e-bad4a83ae8d7/FUIMU_MOD_BLACK_TSHIRT_SIDE.png</image:loc>
      <image:title>SHOP - Shibuya Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/4eb0c36d-92a6-4cb4-94f8-4c027fef842e/FUIMU_MOD_BLACK_TSHIRT_BACK.png</image:loc>
      <image:title>SHOP - Shibuya Season Black</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fuimu.com.au/shop/p/shibuya-blue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/d0a11dda-474c-496d-ac9a-8ae6bf14161d/FUIMU_TSHIRT_NAVY.png</image:loc>
      <image:title>SHOP - Shibuya Season Blue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/ad027b49-1b4a-4b1f-bde7-a35e0082acb0/FUIMU_MOD_NAVY_TSHIRT.png</image:loc>
      <image:title>SHOP - Shibuya Season Blue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/b2483134-f711-48ec-b4f0-dca99f59f9c2/FUIMU_MOD_NAVY_TSHIRT_BACK.png</image:loc>
      <image:title>SHOP - Shibuya Season Blue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/6348be33-2ba9-453e-8490-bf9e6cb7520d/FUIMU_MOD_NAVY_TSHIRT_SIDE.png</image:loc>
      <image:title>SHOP - Shibuya Season Blue</image:title>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/e15cb4de-f7a4-498f-9b0f-9ad22dfdec88/FUIMU_2026_CHINOS_BLACK.png</image:loc>
      <image:title>SHOP - Takayama Season Black - FUIMU_2026_CHINOS_BLACK.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/79c30e6e-b61d-45ef-b011-0aa6c28fa722/FUIMU_2026_CHINOS_BLACK_MODEL_FRONT.png</image:loc>
      <image:title>SHOP - Takayama Season Black - FUIMU_2026_CHINOS_BLACK_MODEL_FRONT.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/ee4c44a2-28f8-4e23-96ba-45355510016f/FUIMU_2026_CHINOS_BLACK_MODEL_BACK.png</image:loc>
      <image:title>SHOP - Takayama Season Black - FUIMU_2026_CHINOS_BLACK_MODEL_BACK.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/8effbbe7-e647-4e99-99bd-fac27dd50b3c/FUIMU_2026_CHINOS_BLACK_MODEL_SIDE.png</image:loc>
      <image:title>SHOP - Takayama Season Black - FUIMU_2026_CHINOS_BLACK_MODEL_SIDE.png</image:title>
    </image:image>
  </url>
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    <priority>0.5</priority>
    <lastmod>2026-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/e18035d0-415c-40c1-8e47-3784b865ff55/FUIMU_2026_CHINOS_KHAKI.png</image:loc>
      <image:title>SHOP - Takayama Season Green - FUIMU_2026_CHINOS_KHAKI.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/0c45b8be-b2c8-43e1-a2b3-bc59817ee7a1/FUIMU_2026_CHINOS_KHAKI_MODEL_FRONT.png</image:loc>
      <image:title>SHOP - Takayama Season Green - FUIMU_2026_CHINOS_KHAKI_MODEL_FRONT.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/59754206-6a15-4b94-a892-75d232e7a0a7/FUIMU_2026_CHINOS_KHAKI_MODEL_BACK.png</image:loc>
      <image:title>SHOP - Takayama Season Green - FUIMU_2026_CHINOS_KHAKI_MODEL_BACK.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/bf484b49-7db5-4e62-96d8-f560baf361a1/FUIMU_2026_CHINOS_KHAKI_MODEL_SIDE.png</image:loc>
      <image:title>SHOP - Takayama Season Green - FUIMU_2026_CHINOS_KHAKI_MODEL_SIDE.png</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fuimu.com.au/shop/p/saporro-black</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/d6122ceb-b20b-4802-95f2-87b80d5c3da0/FUIMU_HOODIE_BLACK_grey.png</image:loc>
      <image:title>SHOP - Sapporo Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/a6134a3e-2773-4917-a983-76af5af1de58/FUIMU_MOD_BLACK_HOOD.png</image:loc>
      <image:title>SHOP - Sapporo Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/6134df70-80ac-4655-9ac2-dbdef9d7db24/FUIMU_MOD_BLACK_HOOD_SIDE.png</image:loc>
      <image:title>SHOP - Sapporo Season Black</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/dc096c7f-5450-4140-8873-db7218673227/FUIMU_MOD_BLACK_HOOD_BACK.png</image:loc>
      <image:title>SHOP - Sapporo Season Black</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://fuimu.com.au/shop/p/saporro-grey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/476a2790-985c-438d-ac82-db6d8122cd2d/FUIMU_HOODIE_GREY_grey.png</image:loc>
      <image:title>SHOP - Sapporo Season Grey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/a95b80fe-33d7-44c6-b0fb-ffd9407f4e4f/FUIMU_MOD_GREY_HOOD.png</image:loc>
      <image:title>SHOP - Sapporo Season Grey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/554a711b-8009-4a2c-8ede-efb83259f132/FUIMU_MOD_GREY_HOOD_SIDE.png</image:loc>
      <image:title>SHOP - Sapporo Season Grey</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/61c3138d01acfc4205c004e6/4e69f95f-0b32-4cf0-b93e-dac6caaff369/FUIMU_MOD_GREY_HOOD_BACK.png</image:loc>
      <image:title>SHOP - Sapporo Season Grey</image:title>
    </image:image>
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